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Showing posts from May, 2020

Common - Letter to the Free blog task

- Letter to the Free blog Work through the following tasks to create a comprehensive case study for Common's Letter to the Free. Social and cultural context Read this  Billboard interview where Common talks about  Letter to the Free , political hip hop and contemporary American society. Use the article and the notes we have made in lessons (also available above) to answer the following questions on the social, cultural and genre contexts for  Letter to the Free . 1) What other projects has Common been involved in over recent years? Common has been involved with the glory soundtrack for the movie Slema and legend. 2)  What is the 13th Amendment of the American Constitution? The 13th amendment of the American constitution was to abolish slavery or any involuntary servitude in the US.  3) What were the Black Codes? The black codes were " local and State law reforms that created loopholes that effectively enabled the continued enslavement of Black Americans through mass imprisonme

Music Video theory

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Music Video theory - Childish Gambino blog task Childish Gambino, the musical stage name of writer and performer Donald Glover, released an incredible critique of American culture and Donald Trump with  This Is America  in 2018. The music video is a satirical comment on American culture, racism and gun violence. Racking up 10m views in the first 24 hours, it now stands at over half a billion views and has been dubbed ‘genius’ and ‘a masterpiece’.  Create a blogpost called 'Music video: theory', watch the video again then answer the questions below: 1) How does the  This Is America  video meet the key conventions of a music video? Look back at last week's  introduction to music video  if you're not sure. This music video This is America meets the key conventions of a music video because it includes movement from the protagonist which is the the artist and narrative which is about gun violence and American culture towards racism.  2) What comment is the video ma

Music Video: Introduction

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Music Video introduction blog task 1) What is the purpose of a music video? The purpose of a music video is sell products for the artists to their audience however it can be seen as a marketing strategy to sell other things such as the song is linked to an upcoming album which is linked to a tour and which they will sell merchandise. 2) How has the digital age changed the production and distribution of music videos? The digital age has changed the production and distribution of music videos as before you could only available in specific places such as "Top of the pops" however now with new technology and platforms such as YouTube people can watch music videos of their favourite artists anytime. 3) Which three major record labels are behind VEVO? What is VEVO and why was it created? The three major record labels which are behind the creation of VEVO would be Sony music entertainment, Universal music group and Abu Dhabi media. VEVO is a site made for music videos th