Radio Introduction
Introduction to radio - BBC Sounds Read this Guardian feature on the launch of BBC Sounds and answer the following questions: 1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’? The article suggests that 'on the face of it' and BBC are in rude health because of their audience engagement which is markets to 34 million people a week. 2) What percentage of under-35s use the BBC iPlayer catch-up radio app? The percentage of under-35s using BBC iplayer catch up is 3%. 3) What is BBC Sounds? BBC sound is an app that launches in Tate modern which contains podcasts, music and radio livestream and catch up. 4) How do audiences listen to radio content in the digital age? Audiences in the digital age would usually listen to radio content through podcasts which is well-known on Spotify and Apple music 5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences? Phipps reiterated the importa...