Radio Introduction

 
Introduction to radio - 


BBC Sounds

Read this Guardian feature on the launch of BBC Sounds and answer the following questions:

1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?

The article suggests that 'on the face of it' and BBC are in rude health because of their audience engagement which is markets to 34 million people a week.

2) What percentage of under-35s use the BBC iPlayer catch-up radio app?

The percentage of under-35s using BBC iplayer catch up is 3%.

3) What is BBC Sounds?

BBC sound is an app that launches in Tate modern which contains podcasts, music and radio livestream and catch up.

4) How do audiences listen to radio content in the digital age?

Audiences in the digital age would usually listen to radio content through podcasts which is well-known on Spotify and Apple music 

5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?

Phipps reiterated the importance of radio and podcast content to younger audiences because it should be "story-led" so it is easier for them to understand and educate themselves on a certain topic.

6) Why does the BBC need to stay relevant?

BBC needs to stay relevant because it states to "inform, educate and entertain" their audiences.



7) What content does the BBC Sounds app offer?

The BBC sound app offers a wide range of content from;
- podcasts
- Music 
- Documentary 
- live media

8) How does it link to BBC Radio?

It links to BBC radio as you can listen to daily news updates as well as a variety of radio stations on the go.

9) What are the criticisms of the BBC Sounds app?

One critic states that the BBC sound app is the accessibility to the app and the micro- content available.

10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?

The two new podcasts that were launched alongside the BBC sound app were 'End of days' and 'Beyond today's. 



ShoutOut Network

Read this Huffington Post feature on the Shout Out Network and answer the following questions:

1) What is the ShoutOut Network?

ShoutOut network is British podcast network that provides businesses with advertising slots. 

2) What podcasts are offered by the ShoutOut Network?

The podcasts offered by ShoutOut network are pop culture literature, comedy, theatre and music, football updates and political issues.

3) What audience do they reach?

Their target audience are young people and are made up of 92% BAME people.

4) What are the 2015 statistics on podcast listening in the UK?

The 2015 statistic on the podcast state 3.7 million people were in tune with this podcast in the UK.

5) The article suggests podcasts are ‘picking up more steam’. Do you think podcasts the future of radio?

Yes, I agree with this article statement as podcast are becoming increasingly popular and many creators can capitalize fron this too and many audience nowadays are more visual or listening learners meaning it can be easy to understand whilst doing Everyday things.



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